Cultural Environment of International Business Essay

Cultural Environment of International Business - Essay Example Customers and business partners both have different lifestyles (Wetherly, 2011). The management of an organization operating globally has the maximum response to handling cultural differences existent in any global workplace. Â  Definite handling of the cross-cultural interface is a critical source of a firm’s reasonable advantage. Managers need to develop not only understanding and open-mindedness towards cultural modifications but also purchase an appropriate degree of real knowledge about the beliefs and values of foreign colleagues. Cross-cultural proficiency is paramount in many managerial tasks, including: production of products and services, foreign business partners interaction, foreign distributors and other partner’s selection, construction of international business ventures, interacting with current and potential customers from abroad, overseas trade fairs and exhibitions preparation and advertising and publicity campaigns (Cavusgil, Knight, & Riesenberger, 2012). Â  Molinsky et. al (2012) inform that managers working for global firms have to learn the art of code switching between cultures. It means that the managers are required to understand and act according to the cultures in which, they are working. They have to learn about diverse cultures and have to develop a ‘global mindset’. The global managers working for international organizations are required to show skills in adopting new contexts and excelling in the norms of diverse cultures (Molinsky, et. al, 2012). Therefore, a person having international management capability must be comfortable at cultural code-switching. Â  Managers working in different cultures work differently. For example, some managers give precise instructions and detailed work to be done, and others give instructions that are vague and incomplete.